It is with great pride that we announce the launch of our new branding and packaging design for Traditional Medicinals.

Traditional Medicinals pioneered the wellness tea category in 1974, and continues to connect people with the restorative power of plants while passing along the centuries-old wisdom of how to use them. Moreover, growing competition and brands with vague and unsupported claims has made the category increasingly difficult to shop.

Traditional Medicinals approached Voicebox to reassert the brand’s position as the leader in the herbal tea category. Our work included brand positioning, brand identity, comprehensive brand guidelines, and development of a new packaging and product segmentation system across multiple functional need states for over 60 SKUs.

The new brand confidently conveys the healthful and beneficial qualities of all Traditional Medicinals’ offerings while breaking through the clutter on-shelf and simplifying the shopping experience for consumers.