With a product line of more than 20 healthful drink mixes, Emergen-C is so much more than an extra dose of vitamin C. To convey the everyday good health ideals of its growing portfolio, we embraced a vibrant, fruit-forward color palate, placed a radiant sunburst behind the logo, and featured key benefits in playful fizzy bubble graphics. Then we created a packaging architecture with clearly differentiated product categories, for clarity at retail. The result is an everyday health brand that is as resonant on a sunny summer day as it is during the height of flu season.
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