CaseStudy_Smart&Final

Private label with heritage

Smart & Final sought to update its private label line, First Street, to better reflect the brand’s dedication to quality and community. We modeled First Street after the warm and welcoming main streets of small town USA, a neighborhood where store owners know you by name. Our new brand identity and package design system has the versatility to span across 2,500 Smart & Final private label items—with plenty of room to keep growing.

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