Next time you are at the grocery store you will notice our design for Clover Sonoma's new line of 11 ice cream flavors.
Our approach was to celebrate Clover Sonoma's heritage while highlighting the creamy and delicious product. The packaging features a single, heroic scoop of ice cream against a color-coded wooden backdrop. The final package has a nostalgic familiarity while creating an impressive and colorful brand block on shelf.
My favorite is the Salted Caramel Cookie Crunch but don't take my word for it, try them all for yourself.
Managing Partner / Creative Director